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$704,590
3 Beds ⋅ 4 Baths ⋅ 2610929 MLS
55+ Lifestyle Community. Selling Remaining Ready to Move in Homes. Age Restricted, Central North Myrtle Beach, just over a mile from the Ocean, Flood Zone X. Golf Cart Friendly, Pets/Fences Allowed. Amenities/Clubhouse, Yard Care, High-Speed Internet and Cable included in Monthly HOA. < 500 Homes upon community completion, build to suit, choice of 10 Customizable Floorplans. Detached Low-Country, 1-2 story Floorplans, owner's suites on first floor. 2 - 5 Bedroom homes with 2-3 car garage options. Monthly Events/Activity Calendar provided by full-time Lifestyle Director. Includes Indoor Lap Pool/Locker Rooms, Outdoor Salt Water Pool/2 Hot tubs, 8 Pickleball Courts, Fully Equipped Fitness Center, Bocce Courts, Putting Green and 5 Foot Sidewalks both sides of the street throughout the Community! < 5 minutes to City Community Center, Sports Complex, Aquatics & Fitness Center and Crescent Beach Public Beach Access. Dog Park, Marinas, RV Parks/Storage, Golf Courses, Dining, Grocery, Medical Facilities and more within 15 minutes. Myrtle Beach International Airport < 30 minutes away! You cannot beat this Location!

1589 Crested Iris Way, North Myrtle Beach

Listing courtesy of Listing Agent: Todd Baxter () from Listing Office: Pulte Home Company, LLC.
$315,000
2 Beds ⋅ 2 Baths ⋅ 2610488 MLS
Have you been looking for your dream condo at the beach? Look no further! This recently renovated two bed two bath unit has everything you need. Nestled away in the golden mile, The Atrium sits roughly 1000 feet away from the gorgeous sandy beach. As you enter this unit you will notice the updated LVP flooring that runs throughout the unit. The kitchen features a large picture window above the sink, subway tile backsplash, and lots of prep space on a beautiful granite countertop. The island seats roughly three to four barstools along with a large dining space so everyone can dine comfortably. The oversized living room is the perfect space to gather friends and family after a long day at the beach. The primary bedroom features an ensuite bathroom with a large walk in shower. The secondary bathroom features a a tub shower combo with a clean white subway tile. Off of the dining room you will find access to your private porch to enjoy your morning coffee and feel the ocean breeze. The unit has it's own laundry closet located in the kitchen and a large additional storage closet in the entryway. Another exciting feature that this building includes is a big outdoor storage closet for all of your beach equipment. The Atrium is conveniently located near grocery stores, the post office, restaurants, shopping, Tanger Outlets, and much more. Schedule your showing today! This unique condo has the lifestyle you have been waiting for.

7600 N Ocean Blvd. Unit 103, Myrtle Beach

Listing courtesy of Listing Agent: Austin Guyton () from Listing Office: Dunes Realty Group.
$470,000
3 Beds ⋅ 3 Baths ⋅ 2610356 MLS ⋅ Carol Bay BLDG.
Experience coastal living at its finest in this beautifully appointed 3-bedroom, 3-bath corner unit with ocean views, located on the fourth floor of a highly desirable boutique condominium. Just steps from the beach, this residence offers stunning ocean views from a private balcony, accessible from the living room, and the master bedroom; perfect for relaxing or entertaining. Designed with a split-bedroom floor plan for optimal privacy, each bedroom features its own ensuite bathroom with granite countertops and custom built-ins. The spacious primary suite boasts a large walk-in closet complete with built-ins and an in-wall lockable safe. Additional highlights include a dedicated ground-level storage unit (6 x 5), ideal for bicycles, beach gear, and outdoor equipment. With its prime location, thoughtful layout, and upscale finishes, this condo is the perfect blend of comfort, convenience, and coastal charm. This condo has been used as a second home, and has never been rented. Shopping, dining, and entertainment facilities are nearby.

302 71st Ave. N Unit 401, Myrtle Beach

Listing courtesy of Listing Agent: Sandra Lucas-Hyde () from Listing Office: CB Sea Coast Advantage MB2.
$500,000
1 Baths ⋅ 2609795 MLS
One of the few remaining oceanfront cabana properties on Myrtle Beach’s prestigious Golden Mile is now available—an extraordinary opportunity to own a truly rare coastal retreat. This offering includes two well-appointed cabanas positioned directly on the shoreline, in a location where properties seldom come to market. Each cabana is equipped with electricity and air conditioning, ensuring comfort throughout the day, while one features a modern walk-in shower and towel warmer for an elevated beachside experience. A dedicated walkway shower allows you to conveniently rinse off the sand before entering the cabanas. A shared private walkway connects the two structures and enhances the property’s charm, creating a seamless transition between indoor comfort and the natural beauty of the Atlantic coastline. This oceanfront setting offers ultimate privacy and luxury, providing a secluded escape in the heart of the Golden Mile. The cabanas are ideal for a wide range of uses, including daytime retreats, intimate weddings, family gatherings, painting, writing, meditation, or simply enjoying the coastal lifestyle at your own pace. Owners can relax, cool down, enjoy lunch, and unwind in their private space just steps from the beach.

5730 N Ocean Blvd., Myrtle Beach

Listing courtesy of Listing Agent: Michelle Harvey () from Listing Office: Realty ONE Group Dockside.
$1,790,000
7 Beds ⋅ 8 Baths ⋅ 2609208 MLS
Welcome to 1211-A N Waccamaw Drive, a brand-new 2025, fully furnished second-row luxury coastal retreat in the heart of Murrells Inlet. Built by one of the area’s premier custom builders, this home was thoughtfully designed for comfort, functionality, and investment potential—making it an ideal primary residence, vacation getaway, or high-yield rental property. This amazing property has it all: 7 Bedrooms | 7.5 Bathrooms – Spacious floor plan designed to accommodate large families or groups. Luxury Finishes – 5 custom tile showers, 2 tile-surround tubs, and elegant coastal design throughout. Gourmet Kitchen – Outfitted with stainless steel appliances, dual dishwashers, and an icemaker, perfectly suited for hosting and entertaining. Open-Concept Living & Dining – Seamlessly blending indoor and outdoor living with large common spaces and natural light. Outdoor Living – Covered porches with ocean breezes, a 14’ x 28’ private pool, 8’ x 8’ hot tub, and a 325 sq. ft. putting green for family fun and relaxation. Convenience Features – Elevator access to all levels, golf cart garage, and ample storage. Situated just steps from the Atlantic Ocean, this property places you in the vibrant yet laid-back community of Garden City Beach: Garden City Pier – A beloved local landmark offering fishing, live music, arcades, and family entertainment—just minutes away. Murrells Inlet MarshWalk – A short drive to a lively boardwalk lined with waterfront dining, fresh seafood, live music, and water sports. Shopping & Dining – Easy access to local shops, grocery stores, and casual eateries in Garden City and Surfside, plus larger retail hubs like Market Common and Coastal Grand Mall in nearby Myrtle Beach. Outdoor Recreation – Endless opportunities for boating, jet skiing, parasailing, golf, and fishing. Huntington Beach State Park and Brookgreen Gardens are only 15 minutes away, offering natural beauty, trails, and history. Family-Friendly Convenience – Located near Myrtle Beach International Airport, top golf courses, and numerous family attractions, including the Myrtle Beach Boardwalk and SkyWheel. With its prime location, high-end finishes, and abundance of amenities, 1211-A N Waccamaw Drive represents the perfect blend of luxury coastal living and rental investment potential. Whether you’re seeking an amazing vacation rental, a relaxing second home, or a full-time beachside residence, this property delivers on every level. Measurements and square footage are not guaranteed. Buyer or buyer's agent to verify all information.

1211 N Waccamaw Dr., Murrells Inlet

Listing courtesy of Listing Agent: Liat Edri () from Listing Office: Realty ONE Group Dockside.
$1,998,000
5 Beds ⋅ 4 Baths ⋅ 2608545 MLS
Welcome to this stunning, almost new custom built home that offers direct access to the Intracoastal Waterway with your very own PRIVATE BOAT SLIP located in a safe, protected marina setting. Situated in Marina Bay, this home features everything a buyer could want along with beautiful waterfront views of the Intracoastal and marina, from the open living, dining, and kitchen area. Unlike many ICW waterfront properties, it is an easy golf cart ride to some of the most desirable beaches in North Myrtle Beach, including Tilghman Beach, and allows short term rentals! Inside, you will find beautiful engineered hardwood floors throughout the home, with tile in the bathrooms. The second floor main kitchen features quartz countertops, a large island with seating, designer lighting and backsplash, Kenmore Elite appliances with double ovens, a warming drawer, custom cabinetry with glass accents, and interior and under cabinet lighting. The spacious dining area is filled with natural light and water views. The living room includes a double tray ceiling, an electric fireplace, and French doors that open to one of two enclosed back porch Florida rooms, both featuring vinyl windows, screens, and built in shade options for comfortable outdoor TV viewing. The porch floors are Trex and finished with indoor outdoor carpeting. The primary suite features double tray ceilings, separate his and hers closets, private French doors leading to the balcony, and an ensuite bath with dual vanities, a soaking tub, and a separate shower. This five bedroom, three and a half bath home also includes a second living area on the first floor with its own full kitchen, granite countertops, a large island with seating, living room, two bedrooms, and a full bath, making it ideal for a mother in law suite or rental opportunity. This level also includes a second enclosed porch that leads to the pool. An elevator provides convenient access between floors. The backyard is a true oasis with a heated and chilled pool, a spa, a summer kitchen with a high end Blaze grill, refrigerator, and sink with hot and cold water, as well as a fire pit. Beyond the fenced pool area, there is an additional patio with a hammock, palm trees, and seating, perfectly positioned for sunset views and enjoying music from nearby waterfront restaurants. The outdoor space also features custom pavers, landscape lighting, and a full irrigation system. The home has a metal roof, and a custom canine grass area with an advanced drainage and cleaning system has been installed beside the pool. One garage is designed to accommodate a golf cart, while the other includes a large separate storage room. The neighborhood offers overflow parking and provides special parking passes for owners' boats, cars, and golf carts at the adjacent waterfront restaurants. With its charming resort style colors and decor, this home creates a relaxed coastal atmosphere. This is a rare opportunity you do not want to miss. Schedule your showing now!

1308 Marina Bay Dr., North Myrtle Beach

Listing courtesy of Listing Agent: Victor Duval (Cell: 843-641-8408) from Listing Office: RE/MAX Executive.
$2,195,900
5 Beds ⋅ 7 Baths ⋅ 2608324 MLS
Experience elevated coastal living at 918 Strand Ave., a remarkable new construction home in the sought-after Ocean Drive area, just two blocks from the ocean with ocean views. This exceptional 5-bedroom, 6-bath residence also includes a private office, two game rooms, an elevator, and a resort-style pool area designed for entertaining. Refined finishes and thoughtful design are found throughout, including Andersen black windows, 10¼-inch European white oak flooring, custom cabinetry, and beautifully appointed custom-tile shower baths. The chef-inspired kitchen features ZLINE commercial-grade appliances, while the covered outdoor living area includes an outdoor kitchen overlooking the large, private lot and peaceful conservation backdrop. A tankless water heater adds everyday efficiency and convenience. With its premier location, luxury features, pool, and abundant space for guests, this home presents exceptional short-term rental potential. Rental income projections are available upon request.

918 Strand Ave., North Myrtle Beach

Listing courtesy of Listing Agent: Colby Rowe () from Listing Office: Rowe Ventures.
$289,000
2 Beds ⋅ 2 Baths ⋅ 2608181 MLS ⋅ South Tower BLDG.
Price Improvement!!! Enjoy coastal living with this inviting two bedroom lockout at Sand Dunes Resort on the sought after Golden Mile. This flexible setup lets you use it as a spacious beach getaway or split it into two rentals to boost income. Both sides are fully furnished and feature private oceanview balconies, perfect for morning coffee or spotting dolphins if you are lucky. One side offers a full kitchen while the other is a convenient efficiency, each designed for easy relaxed beach living. Beautiful new LVP flooring and updates throughout, this beautiful property is turn-key ready. Sand Dunes Resort also delivers the fun with indoor and outdoor pools, a lazy river, water features, fitness center, dining, arcade, and direct beach access. You are also close to golf, shopping, dining, and entertainment, so guests will never run out of things to do and neither will you. Whether you want a vacation escape, an investment, or a little of both, this unit checks the boxes. It is beach life made simple and yes the hardest decision might be pool or ocean first.

202 73rd Ave. N Unit 2745/2746, Myrtle Beach

Listing courtesy of Listing Agent: Nicholas Francis () from Listing Office: Century 21 Palms Realty.
$909,000
8 Beds ⋅ 8 Baths ⋅ 2608020 MLS
Welcome to 213 76th Avenue North, a beautiful property along the Golden Mile. This jewel offers 8 bedrooms and 7.5 bathrooms and features such as Spacious Layout, generous floor plan with balconies on all three levels, providing ample space for relaxation and entertainment. Proximity to the Beach: Nestled on the beach side in the northern part of Myrtle Beach, known as the Golden Mile, this property is just steps away from the pristine shores, offering easy access to sun, sand, and sea. Private covered parking under the unit accommodates 4-5 cars, private egress, fenced and tree surrounded patio. Common area includes a shared outdoor pool. Each unit offers a PRIVATE ELEVATOR access from garage level to all floors. The First floor features 3 bedrooms, 3bathrooms, a recreational room, and a full size kitchen with stainless steel appliances and granite countertops. The Second floor offers 2 bedrooms, 1.5 bathrooms, a master suite with a master bathroom, a ceramic tiled walk-in shower, a whirlpool tub, and a dual sink bowl vanities, a large Living room, and a large dining area. The Second floor is also equipped with an oversized full kitchen featuring granite countertops, stainless steel appliances, a work island, and a pantry. The Third floor offers 3 bedrooms, 3bathrooms, a laundry room (with a full-size washer/dryer) and an additional Living room. This property must be seen to be appreciated - lots of upgrades such as recessed lighting, and ceramic tile & LVP flooring throughout! The area offers a variety of restaurants, bars, and retail stores, catering to diverse culinary tastes and shopping preferences. The property's prime location provides convenient access to a plethora of attractions along the Grand Strand: Broadway at the Beach: A vibrant shopping, dining, and entertainment complex featuring attractions like Ripley's Aquarium and WonderWorks. Myrtle Beach Boardwalk: A scenic oceanfront boardwalk offering shops, restaurants, and the iconic SkyWheel. Barefoot Landing: A unique shopping and entertainment destination located along the Intracoastal Waterway. Brookgreen Gardens: A National Historic Landmark renowned for its American figurative sculptures, meticulously maintained gardens, and the Lowcountry Zoo. MyrtleBeach State Park: A coastal preserve offering hiking trails, picnic areas, and a fishing pier. Family Kingdom Amusement Park: A seaside amusement park featuring rides and games for all ages. The Market Common: A lifestyle center offering upscale shopping, dining, and entertainment options. T.I.G.E.R.S. Myrtle Beach Safari: An interactive wildlife experience featuring guided tours withexotic animals. The property is located nearby sports centers offer a variety of activities, including tennis, basketball, and fitness classes, catering to active lifestyles. Reputable healthcare providers such as Grand Strand Medical Center and Conway Medical Center are within a short drive, ensuring peace of mind for residents. This property presents an excellent investment opportunityon THE GOLDEN MILE. Its substantial size and prime location making it a sought-after choice for vacationers seeking spaciousaccommodations near the beach. Short term rental and long term rental are allowed. Experience the epitome of coastal living at 213 76th Avenue North, where luxury, convenience, and opportunity converge. Income Reports are availabe upon request. Measurements aand square footage are not guaranteed. Buyer or buyer's agent to verify all information.

213 76th Ave. N Unit B, Myrtle Beach

Listing courtesy of Listing Agent: Liat Edri () from Listing Office: Realty ONE Group Dockside.
$54,400
4 Beds ⋅ 4 Baths ⋅ 2607481 MLS
Why rent the beach when you can own it? Crescent Shores Villa 1003 offers a rare 1/13 deeded ownership interest (real property, not a timeshare), providing four weeks of oceanfront living each year in a spacious 10th-floor condo with over 2,100 total square feet. This 4BR/4BA residence comfortably accommodates up to 12 guests, featuring granite countertops, tile and LVP flooring in main areas, carpeted bedrooms, and a full appliance package including a washer and dryer. The oceanfront primary suite includes balcony access, two walk-in closets, and a large bath with double vanities, separate shower, and whirlpool tub. Sleeping arrangements include a king in the primary suite, a king in one guest room, and two additional bedrooms with two queen beds each—ideal for extended stays with family and friends. Enjoy sweeping oceanfront views from the private 10th-floor balcony, stretching from Cherry Grove to Myrtle Beach. Ownership includes four rotating weeks annually, offering the opportunity to experience every season at the beach. Each owner pays only 1/13 of expenses, with professional management handling maintenance and housekeeping for a true turnkey experience. Crescent Shores amenities include indoor/outdoor pools, lazy river, hot tub, kiddie pool, and fitness center. Conveniently located near Main Street in Crescent Beach—close to dining, shopping, entertainment, and beach activities. Own oceanfront at a fraction of the cost with predictable scheduling and no maintenance hassle.

1625 S Ocean Blvd., North Myrtle Beach

Listing courtesy of Listing Agent: Hugh Bell () from Listing Office: EXP Realty LLC.
$185,000
1 Beds ⋅ 1 Baths ⋅ 2603327 MLS ⋅ Holiday Sands South BLDG.
Fully furnished 1 bedroom condo that has been exceptionally well maintained and thoughtfully cared for. Ownership has been hands on and detail oriented, with consistent upkeep and meaningful improvements completed over time. Notable upgrades include a new HVAC system installed in July 2023 with a 10 year parts warranty, commercial grade sleeper sofa, updated dining set, and a new GE range installed March 2025. In 2022, the kitchen and baths were updated with stainless steel appliances, granite countertops, new lighting throughout, updated faucets, garbage disposal, and a re tiled shower with updated plumbing. The building offers a gated attached garage and access to the amenities at Holiday Sands South, as authorized by the master deed. Amenities include indoor and outdoor pools, lazy river, kiddie pool, hot tubs, fitness facility, and an oceanfront lawn with seating. An on site restaurant is located in the adjacent building where guest check in is completed. HOA fees include all utilities, cable, internet, phone service, building insurance, and HO6 insurance, providing simplified ownership. The property has demonstrated consistent rental performance, historically generating approximately 22,000 to 25,000 annually. Conveniently located within minutes of Myrtle Beach International Airport, Market Common, Coastal Grand Mall, and nearby dining, shopping, and entertainment.

2501 S Ocean Blvd. Unit 923, Myrtle Beach

Listing courtesy of Listing Agent: Megan Parker () from Listing Office: BHHS Coastal Real Estate.
$538,000
4 Beds ⋅ 4 Baths ⋅ 2529474 MLS
PRICE REDUCED! Best value for a 4 bedroom townhome near the ocean in Myrtle Beach! Located just one block from the pristine Golden Mile beach in Myrtle Beach, this spectacular, fully furnished 4-bedroom, 3.5-bath townhome offers the perfect blend of coastal charm and modern convenience. The main floor open-concept living space is brightened by natural light and flows seamlessly into the dining area and gourmet kitchen, which features granite countertops, custom cabinetry, a dual-oven range, and stainless steel appliances. A rare and luxurious amenity, a private interior elevator provides effortless access between all levels. The spacious primary suite, on its own private floor, serves as a tranquil sanctuary with French doors that open to an expansive balcony and a spa-inspired en suite boasting a jetted garden tub and separate walk-in shower. Three additional guest suites with two full bathrooms complete the top floors layout. The ground floor features a spacious entry way and private 2 car garage with extra storage and golf cart parking. This home features a low-maintenance, lock-and-leave lifestyle, and the unbeatable location provides easy access to the oceanfront, world class golfing, dining, boutique shopping, and entertainment, making it an excellent choice for a lucrative investment property, a vacation getaway, or a luxurious primary residence. This is a rare opportunity to own paradise in one of the area's most coveted neighborhoods!

7401 N Ocean Blvd. Unit 5, Myrtle Beach

Listing courtesy of Listing Agent: Nicholas Strumke () from Listing Office: Century 21 Palms Realty.
$445,000
3 Beds ⋅ 3 Baths ⋅ 2529190 MLS ⋅ Malibu Pointe BLDG.
Welcome to your new slice of heaven at the beach! Perfectly situated in the heart of North Myrtle Beach, Unit #603 at Malibu Pointe is a 6th-floor gem offering the ideal blend of coastal charm and convenience. This is a unique opportunity to secure the most sought-after floor plan in the complex. This spacious unit is truly turnkey, sold fully furnished and featuring additional handicap accessibility. Enjoy relaxing on your own PRIVATE balcony with beautiful ocean views and salt air. Inside, the open-concept layout has plenty of natural light, complemented by luxury vinyl plank and tile flooring throughout the living areas. The kitchen features granite countertops, stainless steel appliances, and ample cabinet space. Recent Upgrades: NEW Hot Water Tank (2025) NEW Heat Pump/HVAC System (2023). Whether you’re looking for a primary residence, a vacation home, or an income-producing investment, this property delivers. Malibu Pointe is a favorite for SHORT-TERM RENTALS and offers resort-style amenities with elevator access—including an indoor heated pool, outdoor pool, lazy river, hot tub, fitness center, and a covered parking garage. Come see for yourself what living at the beach is all about! Disclosure: Agent is related to seller.

1707 Perrin Dr. Unit 603, North Myrtle Beach

Listing courtesy of Listing Agent: Ashley Chandler (Cell: 843-450-2535) from Listing Office: Rowles Real Estate.
$219,000
3 Beds ⋅ 2 Baths ⋅ 2527204 MLS
Escape to paradise in this stunning 3-bedroom, 2-bath end-unit condo, where serene pond and Intracoastal Waterway views greet you. This mostly furnished gem offers effortless beach & waterway living with modern comforts like an in-unit washer/dryer and a spacious kitchen boasting stainless steel appliances, a pantry, tile floors, and a breakfast bar with stools—ideal for casual gatherings. The open-concept living room flows seamlessly into a large screened back porch, your private oasis for morning coffee or evening breezes overlooking a park and the water. Retreat to the primary suite, featuring a walk-in closet, dual vanities, and a walk-in shower. Two additional bedrooms provide cozy flexibility for guests or a home office. Elevate your lifestyle with building perks like a convenient elevator with owner pet & motorcycle friendly policies. Dive into resort-style amenities: a beautiful pool with restrooms and direct ICW vistas, plus a charming gazebo for relaxation. Centrally located in Briarcliff of Myrtle Beach, you're just 5 minutes from pristine beaches, Tanger Outlets, the mall, Barefoot Landing, and a bounty of shops and eateries. No more compromises—serenity meets convenience! Priced to sell and ready for your vision. Schedule your showing today and make waves in this waterfront wonder! Please note: a couple items do not convey that are virtually staged.

1100 Commons Blvd. Unit 508, Myrtle Beach

Listing courtesy of Listing Agent: Derek Heppe () from Listing Office: Ace Realty, LLC.
$2,199,999
5 Beds ⋅ 5 Baths ⋅ 2505554 MLS
Stunning custom designed home starting construction just one block from the Ocean in the Windy Hill. This home features Black windows throughout. The interior will have 12' Ceilings. Custom kitchen, JennAir or Zline professional grade appliances, hardwood floors, tiled showers, 8 ft doors, elevator, oversized pool/spa and so much more. All bedrooms are oversized and each has it's own private bath. In addition to the 5 Bedrooms there is a game room, covered porches on all three floors featuring outdoor kitchen and pool bath. Short Term Rentals Allowed.

4710 Surf St., North Myrtle Beach

Listing courtesy of Listing Agent: Colby Rowe () from Listing Office: Rowe Ventures.
$449,000
3 Beds ⋅ 3 Baths ⋅ 2500506 MLS
The Vues on 48th is a boutique Style community, gated with a total of 14 homes. This is Luxury beach living at its finest. Granite countertops, LVP floors, tiled wet areas, upgraded kitchen and bathrooms. Enjoy taking your own elevator down to the enclosed lower level and relax in the hot tub. Natural gas heat and tankless hot water. Separate HVAC systems for each living level. Elevator operates from the ground level to the third floor. This location is just a few short steps to the ocean and across Hwy 17 from Barefoot Landing. This a must see!

600 48th Ave. S Unit 403, North Myrtle Beach

Listing courtesy of Listing Agent: Matt Scalise (Cell: 843-450-1950) from Listing Office: Scalise Realty Powered by KW.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.