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$929,000
3 Beds 4 Baths 2621902 MLS
This practically brand-new 3-bedroom, 3.5-bath home sits on a premium lot surrounded by upgraded landscaping, including 10 impressive palm trees, creating a lush, resort-style setting. The backyard is a private oasis featuring a heated and chilled 37x14 saltwater Gunite pool with a sundeck and waterfall returns, built-in natural gas firepit, and a full BULL outdoor kitchen complete with BBQ grill, pizza oven, burner, sink, refrigerator, trash receptacle, and ample storage cabinetry—creating the ultimate setting for entertaining and relaxing. Inside, abundant natural light highlights the open floor plan, engineered hardwood flooring, upgraded tile, and first-floor audio system. The gourmet kitchen is beautifully appointed with quartz countertops, upgraded two-tone soft-close cabinetry with under- and over-cabinet lighting, a large island with farmhouse sink, and a KitchenAid stainless steel Chef Package including a gas range, 2 ovens, wine refrigerator, and beverage refrigerator. A large walk-in pantry and dedicated butler’s pantry/coffee bar add exceptional storage and functionality. The spacious first-floor primary suite features a double tray ceiling, luxurious ensuite with dual vanities, tiled walk-in shower, and oversized walk-in closet. A second bedroom with private bath is also located on the main level. The living room offers a tray ceiling and gas fireplace, while the formal dining room features a beautiful wallpaper mural. Upstairs, a second living area and additional bedroom provide flexible space for guests, work, or recreation. Additional highlights include a large laundry room with cabinetry and acacia wood countertops, a 2.5-car garage, full security system with cameras in the front and back of house, and numerous additional upgrades throughout. This meticulously maintained home is truly move-in ready and offers an exceptional opportunity as a primary residence, investment property, or vacation home. Longwood Bluffs offers resort-style amenities and a prime coastal location. Residents enjoy Prince Creek West Park with two pools, a kiddie pool, pickleball, tennis, basketball, playgrounds, walking trails, and a covered pavilion with fireplace and grills. Surrounded by more than 2,800 acres of preserved natural beauty, the community is just minutes from Huntington Beach State Park, Brookgreen Gardens, the Murrells Inlet MarshWalk, championship golf, shopping, dining, and boating. With the beach only about 4 miles away and Myrtle Beach approximately 20 minutes north, Longwood Bluffs offers the perfect blend of recreation, nature, and coastal convenience. This exceptional home offers effortless indoor and outdoor living and would make a wonderful primary residence, investment property, or vacation home.

6436 Berg St., Murrells Inlet

Listing courtesy of Listing Agent: Adam Levy () from Listing Office: Century 21 The Harrelson Group.

$1,300,000
4 Beds 4 Baths 2621676 MLS
To be built! Stunning, 4 bed / 3.5 bath new construction home! Welcome to your dream home nestled in the heart of Murrells Inlet a highly sought-after and charming community known for its relaxed lifestyle. The home boast exquisite craftsmanship and upscale finishes that will draw you in. Light-filled, open rooms flow effortlessly, designed for relaxation and entertaining. The gourmet kitchen stands ready for every occasion, with high-end appliances, custom cabinetry, and a striking island perfect for gathering and gourmet cooking alike. The master suite is a true retreat, with a spa-like bath and ample closet space a sanctuary of comfort and style. Outdoor living at its finest with your very own private pool. Also, included is a detached garage in the back yard which can be used as a workshop or boat storage. Photos are of the same floor plan, built in another location.

11107 Lee Circle, Murrells Inlet

Listing courtesy of Listing Agent: The Davis Team (Cell: 843-421-5483) from Listing Office: EXP Realty LLC.

$1,999,900
6 Beds 4 Baths 2621585 MLS
Pull up the circular drive under century live oaks and you already know this home is different - grey stucco, black shutters, palms flanking the entry, three-car garage tucked to the side. Step through the door and soft music is already playing, calm and inviting, the kind that relaxes you instantly. The great room opens two stories overhead with skylights pouring natural light. Wide-plank floors run through to a chef’s kitchen - vaulted ceilings, dual skylights, a waterfall-edge island, and enough counter space for a real dinner party. Upstairs, the primary suite is its own retreat: a four-poster bed under vaulted ceilings, a spa bath with vaulted shiplap ceiling, a shell-tile accent wall, and a deep freestanding soaking tub. Custom craftsmanship carries through the house and a private cedar-and-glass sauna turns any night into a spa night. Out back, it’s resort living, indoors and out: a covered lounge and cabana seating tucked under the elevated screened deck, then down to the pool deck, and beyond it your own dock and boat lift on the waterway - the Inlet and moving water as the backdrop instead of a fence line. This is a house for people who want the boat, the pool, the sauna, and the two-story great room. Measurements are not guaranteed. Buyer is responsible for verifying.

527 Mount Gilead Rd., Murrells Inlet

Listing courtesy of Listing Agent: Sollecito Advantage Group (Office: 843-650-0998) from Listing Office: CB Sea Coast Advantage MI.

$429,500
3 Beds 2 Baths 2619641 MLS
Welcome to Sunnyside Village, nestled in the heart of Murrells Inlet, SC. This one-story townhome offers a spacious kitchen and living area's. Enjoy high end finishes with leather feel granite countertops, laminate wood flooring throughout all living spaces, stainless steel appliances, and more. The community offers a pool and clubhouse. HOA Fees include: Insurance, Water & Sewer, Trash, Landscaping, Community Pool and all common area maintenance. Surrounded by breathtaking saltwater marshes, Murrells Inlet offers stunning views and opportunities for outdoor adventures like kayaking, boating, and birdwatching. The popular Marsh Walk, a scenic boardwalk along the marshes, provides a picturesque setting for leisurely strolls with views of the water, boats, and wildlife. Lined with restaurants, bars, and shops, it’s a perfect spot for dining and unwinding. Dubbed the “Seafood Capital of South Carolina,” Murrells Inlet is renowned for its fresh seafood. Home to several world-class golf courses, Murrells Inlet is a haven for golf enthusiasts seeking to tee off amidst stunning surroundings. Adjacent to Murrells Inlet, Brookgreen Gardens is a historic sculpture garden and wildlife sanctuary featuring exquisite gardens, outdoor sculptures, and a Lowcountry Zoo. A short drive from Murrells Inlet, Huntington Beach State Park boasts miles of pristine beaches, scenic hiking trails, and the historic Atalaya Castle. Stroll and dine the Marsh walk. Enjoy the beautiful nature, zoo and sculptures of Brookgreen Gardens. Charleston the number one destination city in the country is only an hour and a half away. Go fishing in the marsh or charter a boat captain to go offshore and catch "the Big One." Join us and wake up on the SunnySide.

15 Hallandale Lane Unit Right, Murrells Inlet

Listing courtesy of Listing Agent: Dan Benish () from Listing Office: The Litchfield Company Real Estate-PrinceCrk.

$429,500
3 Beds 2 Baths 2619640 MLS
Welcome to Sunnyside Village, nestled in the heart of Murrells Inlet, SC. This one-story townhome offers a spacious kitchen and living area's. Enjoy high end finishes with leather feel granite countertops, laminate wood flooring throughout all living spaces, stainless steel appliances, and more. The community offers a pool and clubhouse. HOA Fees include: Insurance, Water & Sewer, Trash, Landscaping, Community Pool and all common area maintenance. Surrounded by breathtaking saltwater marshes, Murrells Inlet offers stunning views and opportunities for outdoor adventures like kayaking, boating, and birdwatching. The popular Marsh Walk, a scenic boardwalk along the marshes, provides a picturesque setting for leisurely strolls with views of the water, boats, and wildlife. Lined with restaurants, bars, and shops, it’s a perfect spot for dining and unwinding. Dubbed the “Seafood Capital of South Carolina,” Murrells Inlet is renowned for its fresh seafood. Home to several world-class golf courses, Murrells Inlet is a haven for golf enthusiasts seeking to tee off amidst stunning surroundings. Adjacent to Murrells Inlet, Brookgreen Gardens is a historic sculpture garden and wildlife sanctuary featuring exquisite gardens, outdoor sculptures, and a Lowcountry Zoo. A short drive from Murrells Inlet, Huntington Beach State Park boasts miles of pristine beaches, scenic hiking trails, and the historic Atalaya Castle. Stroll and dine the Marsh walk. Enjoy the beautiful nature, zoo and sculptures of Brookgreen Gardens. Charleston the number one destination city in the country is only an hour and a half away. Go fishing in the marsh or charter a boat captain to go offshore and catch "the Big One." Join us and wake up on the SunnySide.

9 Hallandale Lane Unit Left, Murrells Inlet

Listing courtesy of Listing Agent: Dan Benish () from Listing Office: The Litchfield Company Real Estate-PrinceCrk.

$1,299,999
6 Beds 5 Baths 2619558 MLS
Welcome to an extraordinary new construction coastal residence, perfectly situated east of Highway 17 and just a short stroll to the beach. Offering over 6 bedrooms and 5 beautifully appointed bathrooms, this thoughtfully designed home blends timeless architecture with sophisticated finishes throughout. The heart of the home is a chef-inspired kitchen featuring premium appliances, elegant marble countertops, custom cabinetry, and designer lighting that flows seamlessly into the expansive living and dining areas. Extensive custom trim, high ceilings, and quality craftsmanship create an elevated sense of luxury in every room. Designed for effortless entertaining and relaxed coastal living, this home is equally suited as a primary residence, vacation retreat, or exceptional investment property. Located just minutes from championship golf, shopping, dining, and the waterfront restaurants and entertainment of Murrells Inlet known as the “Seafood Capital of South Carolina” you’ll enjoy the very best of the Grand Strand lifestyle. This is a rare opportunity to own a brand new luxury beach home in one of the area’s most sought-after locations, where refined design meets the ease of coastal living.

428 Vista Dr., Murrells Inlet

Listing courtesy of Listing Agent: Brandon Arnette () from Listing Office: KingOne Properties.

$999,900
4 Beds 4 Baths 2618567 MLS
This home is currently under construction. 137 Pinnacle Drive offers breathtaking marsh views and features an open-concept design with four bedrooms, 3.5 baths, and a two-car garage with extra storage. An elevator shaft is already prepped for new owner installation. The exterior includes a fully sodded yard with professional landscaping, a spacious backyard perfect for entertaining, and space to add a private pool. Enjoy the outdoors from multiple large covered porches. The interior highlights include a third-floor primary suite with impressive views, along with two additional bedrooms on the same level. The second floor features the open living area and kitchen, complete with quartz countertops and access to a large porch equipped with a summer kitchen. The laundry room and an additional bedroom with a private front porch are also located on this level. The home is within walking distance of the East Coast Greenway, a scenic path leading to the Murrells Inlet MarshWalk or Huntington Beach State Park. It is just a five-minute drive to the pristine beaches of North Litchfield Beach, and conveniently located near Tidelands Medical Center, medical offices, restaurants, and shopping. An information brochure containing renderings, floor plans, and interior/exterior selections has been uploaded to the public documents for your review. Professional interior photo's coming soon.... Contact your agent to schedule a preview.

137 Pinnacle Dr., Murrells Inlet

Listing courtesy of Listing Agent: Carole Dodenhoff () from Listing Office: RESource One Real Estate, LLC.

$899,900
3 Beds 3 Baths 2614250 MLS
This Gorgeous Raised Beach home East of Bus 17 in Garden City is just a short golf cart ride to the beach. NO HOA Only 10 years old this well maintained home features an outdoor kitchen, fenced in yard, locking one garage for your golf cart, Hardi plank siding and a Large 14x32 saltwater pool. An elevator that goes to the top floor was added less than 2 years ago. Other updates include Tempstar HVAC 2026, Storm Shutters in 2023, New Dishwasher and stove in 2025, remodeled upstairs bathroom in 2024, Trex Front porch installed within the last 3 years, back porch renovated with treated lumber. The Primary bedroom closet was split into a his and hers closets or you can lock one side for an owners closet and still have one side open for guests. Some furniture will convey with acceptable offer. This fabulous home would make a great primary residence or short term rental investment. Set your appointment today to view this beauty!!

429 Oak Ave., Murrells Inlet

Listing courtesy of Listing Agent: The Jill Powell Team () from Listing Office: Century 21 The Harrelson Group.

$5,897,000
8 Beds 9 Baths 2612922 MLS
Welcome to "The Sanctuary"—an extraordinary oceanfront estate where luxury living meets exceptional investment potential. This fully furnished, turnkey 8-bedroom, 8.5-bath coastal retreat offers four levels of thoughtfully designed living, breathtaking Atlantic Ocean views, and a proven history of strong vacation rental demand with back-to-back summer bookings. Whether you're searching for an unforgettable family beach home, a luxury second residence, or a premier income-producing property, "The Sanctuary" delivers an unmatched combination of lifestyle, location, and long-term value. From the moment you arrive, a grand exterior staircase leads to the impressive main entrance where a stunning foyer reveals a direct sightline straight through the home to the Atlantic Ocean. Every detail was thoughtfully designed to maximize views, comfort, and entertaining. A private 4-stop elevator provides easy access to every level, while porcelain tile flooring flows throughout the entire home for a clean, elegant coastal feel. The main living level is built for gathering, featuring expansive oceanfront living and dining spaces and access to a large covered balcony with breathtaking ocean views. The chef’s kitchen is truly next-level with granite countertops, luxury stainless steel appliances, Viking 6-burner gas range, additional wall oven, dual dishwashers, walk-in pantry, abundant cabinetry, and an entertainer’s wet bar complete with sink, icemaker, and beverage chiller. Two spacious ensuite bedrooms plus a powder room, and a large laundry room with sink, cabinetry, front-load washer/dryer, and extra refrigerator are also located on this level. The third floor offers an additional oceanfront living area with pool table, wet bar, beverage chiller, and balcony access. The luxurious oceanfront primary suite features tray ceiling, balcony access, walk-in closet, and a spa-inspired bath with dual vanities, garden tub, and oversized walk-in shower. Four additional guest suites with private baths and a second laundry room complete this floor. The top level is an entertainer’s dream with vaulted beam ceilings, game room, wet bar, foosball, shuffleboard, separate marsh-view sitting area, and a private theater room featuring 11 theater chairs, projection screen, and theater equipment. The 8th bedroom and additional ensuite bath are also located here. Outside is your own private oceanfront oasis featuring a pool with spillover spa, outdoor kitchen with gas grill, sink, granite counters, bar seating, private beach walkway over the dunes, outdoor shower, and multiple storage areas for beach gear. Homes of this size, condition, and location rarely become available. Sold fully furnished and completely turnkey, "The Sanctuary" has been exceptionally maintained and is ready for its next owner. Combining luxurious accommodations for large groups, world-class amenities, breathtaking oceanfront views, and a proven record of exceptional vacation rental success, this remarkable property is truly one of the finest oceanfront investment opportunities on the South Carolina coast. Ideally located just a short drive from the Garden City Pier and the renowned dining and seafood destinations of Murrells Inlet, this is coastal luxury at its absolute finest.

1689 S Waccamaw Dr., Murrells Inlet

Listing courtesy of Listing Agent: Traci Miles Team (Cell: 843-997-8891) from Listing Office: CENTURY 21 Boling & Associates.

$469,000
4 Beds 3 Baths 2611972 MLS
Welcome to Sunnyside Village, nestled in the heart of Murrells Inlet, SC. This two story four bedroom, three full-bathroom townhome offers two spacious bedrooms and a full bathroom in addition to an oversized two car garage on the first level. The main living area is on the second floor and is highlighted by a large open living room with tray ceiling and built-in ambeint lighting, dinning area and large kitchen. There is a porch of the living area and is complete with ceiling fan and outdoor kitchen (gas grill, small refridgerator and sink). The owners suite is highlighted with a tray ceiling of its own and the owner's bath has a walk-in tiled shower and walk-in closet. A fourth bedroom is adjacent to the owners suite and has a full bathroom. Enjoy high end finishes with granite countertops, LVP floors through-out, stainless steel appliances, and much more. Murrells Inlet. is a historic village and known for it's world class fresh seafood, fishing, water sports, shopping and a laidback lifestyle. Stroll and dine the Marsh walk. Enjoy the beautiful nature, zoo and sculptures of BrookGreen Gardens. Charleston the number one destination city in the country is only an hour and a half away. Go fishing in the marsh or charter a boat captain to go offshore and catch "the Big One."

108 Hallandale Lane Unit Right, Murrells Inlet

Listing courtesy of Listing Agent: Dan Benish () from Listing Office: The Litchfield Company Real Estate-PrinceCrk.

$1,357,000
4 Beds 5 Baths 2610388 MLS
Paradise on the Inlet!! Masterful design and modern luxury are uniquely embodied in this beautiful beach style home that offers 4 bedrooms and 4.5 bathrooms. This magnificent waterfront residence with a working dock is perfect for gazing at Murrells Inlet views from multiple vantage points. Every detail on this home has been carefully selected and quality crafted by a custom home builder. Highlights include upgraded appliance stainless steel appliances, quartz countertops, LVT Floors, tile & carpet. Enjoy docking your watercraft on a shared stationary dock with floating docks for jet skis. Have a cookout creek side and feel the refreshing inlet breeze as you relax on your patio. There is parking and additional storage underneath in a spacious garage and a beautiful professionally landscaped yard. Wake up in the master bedroom with amazing views of the inlet. The master has stacked washer/dryer for your convenience. There are 3 bedrooms, 3 full baths, a laundry room, and sitting room on the second floor. This home is a must see. Book your showing today. Seller is licensed SC real estate agent.

17 Carson Creek Dr., Murrells Inlet

Listing courtesy of Listing Agent: Suzanne Cole (Office: 843-237-9824) from Listing Office: CB Sea Coast Advantage PI.

$1,800,000
5 Beds 7 Baths 2608511 MLS
Located on one of the premier homesites in Wachesaw Plantation, 2073 Turnberry Lane is a custom built, never previously sold Lowcountry three story home set on an expansive .68 acre lot offering over 6,200 heated square feet and more than 9,200 total square feet, designed around outdoor living, entertaining, and capturing some of the most desirable views along the South Strand. Positioned along the 17th green and 18th tee box of the privately designed Tom Fazio golf course, the home overlooks a pond system naturally fed by the Intracoastal Waterway, creating dynamic, ever changing water views. The thoughtfully designed floor plan maximizes these scenic views throughout, allowing golf and water views from just about every room. The main level features 10 foot ceilings with tray ceiling details, enlarged bedrooms, custom designed closets, and abundant storage. The chef’s kitchen includes custom cabinetry, granite countertops, a large island, gas range, and walk in butler’s pantry, flowing into the main living areas. A wet bar with wine fridge and ice maker adds to the entertaining experience. Outdoor living is a true highlight, with a main level covered porch spanning over 1,200 square feet and a ground level covered patio exceeding 1,100 square feet, both with brick fireplaces. The ground level is designed for entertaining with a full outdoor kitchen, bar seating, and covered lounge area with fireplace and television, all overlooking the backyard, golf course, and water. A conveniently located half bath provides easy access from this space. The primary suite offers serene backyard views of the golf course and pond and features dual walk in closets, two linen closets, dual vanities, soaking tub, and a large walk in shower with multiple shower heads and rainmaker, along with a conveniently located laundry area. The ground level includes two additional bedrooms with ensuite bathrooms and large walk in closets, a separate living area, and a mudroom and second laundry room just off the garage with a pet and mudroom shower. Upstairs offers a spacious bonus room, two additional bedrooms both with ensuite bathrooms, creating a private retreat for guests or extended family. Additional features include two tankless water heaters, irrigation supported by a private well with optional main water connection, and multiple fireplaces including a ground level wood burning and main level gas fireplace convertible to wood. Appliances convey, along with both sets of washers and dryers, as well as the trampoline and swing set. Residents enjoy access to a playground, dog park, and basketball and pickleball courts. A pre-listing home inspection, mold, and radon testing are available. This is a rare opportunity to own a custom home on one of the most desirable homesites in Wachesaw Plantation where outdoor living, entertaining, and exceptional golf and water views define the lifestyle. Please contact the listing agent, or your Realtor, for additional information or to schedule a private showing.

2073 Turnberry Ln., Murrells Inlet

Listing courtesy of Listing Agent: Kyle Hawley () from Listing Office: Dunes Realty Sales.

$479,900
3 Beds 3 Baths 2605474 MLS
Welcome to Sunnyside Village, nestled in the heart of Murrells Inlet, SC and walking distance to the famous Marsh Walk. This two story townhome offers a spacious two car garage, perfect for 2 cars or one car and a golf cart. In addition, two bedrooms and a full bath with custom tiled shower are located on the first floor. The second floor is where the party starts. This main level living space boast a large kitchen, living and dining areas as well as a covered back deck with an outdoor kitchen complete with grill, sink and small refridgerator. A half bath and walk-in laundry room seperates the living area from the large owner's suite. The bathroom is complete with a double vanity, custom tiled walk-in shower and a large walk-in closet. Enjoy high-end finishes with leather feel granite countertops, laminated wood/tile floors, stainless steel appliances, white custom trim, shiplap and more. The community offers a resort style pool, outdoor grills, showers and clubhouse. HOA Fees include Insurance, Water & Sewer, Trash, Landscaping, Community Pool and all common area maintenance. Surrounded by breathtaking saltwater marshes, Murrells Inlet offers stunning views and opportunities for outdoor adventures like kayaking, boating, and birdwatching. The popular Marsh Walk, a scenic boardwalk along the marshes, provides a picturesque setting for leisurely strolls with views of the water, boats, and wildlife. Lined with restaurants, bars, and shops, it’s a perfect spot for dining and unwinding. Dubbed the “Seafood Capital of South Carolina,” Murrells Inlet is renowned for its fresh seafood. Home to several world-class golf courses, Murrells Inlet is a haven for golf enthusiasts seeking to tee off amidst stunning surroundings. Adjacent to Murrells Inlet, Brookgreen Gardens is a historic sculpture garden and wildlife sanctuary featuring exquisite gardens, outdoor sculptures, and a Lowcountry Zoo. A short drive from Murrells Inlet, Huntington Beach State Park boasts miles of pristine beaches, scenic hiking trails, and the historic Atalaya Castle. Interior Photos are from a previously constructed 3 bedroom townhome. Furniture is available for an additional price. There are numerous upgrades and options available- See listing agent for more details. Builder requires using his contract. There will be a total of (20) Duplex buildings, (40) Townhome units

77 Hallandale Lane Unit Right, Murrells Inlet

Listing courtesy of Listing Agent: Dan Benish () from Listing Office: The Litchfield Company Real Estate-PrinceCrk.

$2,349,000
8 Beds 9 Baths 2600504 MLS
Experience oceanfront living on a scale few properties ever achieve at 132 N. Waccamaw Dr., a commanding beachfront estate where size, comfort, and rental potential converge effortlessly. A brand-new in-ground pool, installed in 2026, adds a private resort-style element that elevates both guest experience and rental appeal. With 8 bedrooms and 8.5 bathrooms, this home delivers the capacity and privacy needed for large groups, multi-family stays, or a top-tier vacation rental portfolio addition. Perched just steps away from the Garden City Pier, the location offers instant walkability to a landmark attraction while keeping the shoreline quiet and exclusive. The interior blends coastal warmth with upscale craftsmanship, featuring detailed millwork, layered ceiling heights, and an open layout built to showcase the ocean from nearly every angle. An elevator spans all levels, a critical advantage for guest convenience and luggage-heavy rental turnovers. Every bedroom includes a private ensuite, many designed with spa-style features like jetted soaking tubs, glass-framed showers, or custom tile work. Multiple rooms step out to covered balconies, giving guests personal outdoor space with salt-air views. The main living area is wrapped in oceanfront windows, capturing sunrise views that feel cinematic and immersive. Outdoors, the home transforms into a private resort setting, anchored by an outdoor kitchen perfect for grilling, gatherings, and evening entertaining. Sold completely furnished and turn-key, the property is rental-ready the moment the keys change hands. Just beyond the door, owners and guests can enjoy the best of the Grand Strand--pier nightlife, fresh seafood dining, golf, and boutique shopping. Murrells Inlet's relaxed charm brings authenticity to the luxury, offering a coastal experience rooted in local culture and repeat-visitor appeal. Properties of this size, positioning, and beachfront utility are increasingly scarce, making this home a true standout in both lifestyle and investment categories. This isn't just a home by the ocean--it's a property designed for memory-making, hosting, and income generation at the highest level. Do not wait, schedule your showing today.

132 N Waccamaw Dr., Murrells Inlet

Listing courtesy of Listing Agent: Greg Harrelson Sales Team () from Listing Office: Century 21 The Harrelson Group.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.